Pay-Per-Click-Management
Often people think that they can just open an account with a pay-per-click
service like Adwords or Find What and then their listing will always
remain in the same position. The people who believe this usually
end up either:
- paying to much per "click"
- dropping out of the position they want
At Digital Catapult, we monitor our clients listing positions
on a hourly basis. Raising or lowering the keyword bid to insure
that they are getting the best position possible for the money
they are spending. These search engines are run as a dynamic auction
type market, with bids changing continuously. Yesterday's bid
may be much higher than necessary today, or your keyword positions
may have gone from 2nd to 6th overnight, loosing valuable orders.
Digital Catapult constantly monitors these changes and makes
the adjustments within parameters previously discussed with the
client to provide a cost effective customer acquisition price.
Change the bid position based on time of day or day of the week,
or to obtain the highest possible volume of site visitors while
maintaining a specified budget.
Digital Catapult works with our clients to drill down through
the search engine databases to find the related keywords being
searched for. These terms include alternate spellings, abbreviations,
slang, product ID's, manufacturers and other terms. Often these
alternative keywords provide additional traffic at a very low
cost. Just give us a call at 1-866-SLINGME (754-6463) or fill
out our request
form. |
